Over the past few months as business has started to roll at La Cabeza Gallery, I’ve had a few conversations with people (mostly complete strangers) who have risen their eyebrows upon my response to the age old “So what is it you do?”. Selling and buying art online is increasingly becoming the norm. As the internet has revolutionized the way we purchase goods, we no longer need to leave our homes whether we want to buy a pair of socks, a dress, or a bottle of wine (yeah LCBO); and now bigger ticket items like artwork can comfortably be purchased online.
So why is it advantageous to you, the client, to purchase art online? Well, for one thing, being able to access art online opens up a whole world of art to you. You can look across the globe to scour for that statement piece of art without leaving your home. For me, the owner of La Cabeza Gallery, it means that I can connect you with artists from across the world and offer safe and reliable shipping right to your home or office. The internet has essentially made the world your marketplace. This offers an unprecedented accessibility and democratization of art that didn’t exist before.
Prior to founding La Cabeza Gallery, I worked at numerous commercial galleries in Toronto and Ottawa. I can not tell you how many times I looked out my gallery window to see people hesitate to enter. Perhaps galleries are viewed by many as hallowed spaces. Perhaps many people might feel intimidated entering the pristine white walled sanctuaries of art galleries with huge price tags. Sometimes when the gallery wasn’t busy, I’d wander down the steps, coffee in hand and strike up conversations with those hesitant guests. They often came right in when they realized there was a friendly inviting face on the other side of the door. The point is, like an expensive boutique, the physical gallery space can be an intimidating space. Online anyone can venture in even in your pajamas or underwear. The online gallery is democratic in that sense. You can browse and enjoy whenever, wherever. We are open 24 hours, 7 days a week.
Online galleries also offer the advantage of browsing, saving/ bookmarking and sharing the images of the artwork with partners, friends, family etc. La Cabeza Gallery’s images are high quality. You can zoom in, you can even print out, tack to your wall and imagine living with the pieces. You can share the images of your favourite artist online with friends via social media and get feedback. For some of our artists who use innovative materials, like Adam Padzik, you even have the option of viewing a video to see how the material of the print is affected by light and the changing viewer’s perspective. Technology allows you to have that artwork with you all the time.
In the world of fast information and a plethora of images (#visualinspiration) at your disposal at any given minute, the online gallery just makes sense.